Coca-Cola is a worldwide brand that is recognized by their trademark logo and beverage, but due to this, the company has yet to embrace new target audiences that may not be as apparent as the regular coca-cola consumer. Please keep in mind that this is student work.
High-End Coca-Cola Bottles & Packaging
This new packaging would elevate the already existing Coca-Cola brand with class and sophistication. This beverage would be available to non-alcoholic consumers who are looking for a recognizable and thirst quenching beverage that has the same aesthetic as an alcoholic drink.
After sketching out various options for the appearance on the box, I began creating dielines for the prototype to match the style and feel of what I wanted the packaging to look like.
Final Packaging Design
Concept & Design: Me
Branding, Product Design
Duration: 4 Weeks