Seattle Pacific University
Branding, Print, Social Media
Duration: 8 Months
SPU Athletics Department
As a Junior at SPU, I was a Graphic Designer in the Athletics Department. I collaborated with the Athletic Director, Coaches and Marketing team to create brand cohesion. I developed logos, posters, banners, social media posts, and brand guidelines in a fast-paced industry.
Confusion and disunity
Before I was hired by the athletic department, there was nothing in place for brand guidelines and usage. This resulted in many coaches taking the design work into their own hands. I worked on this brand guideline alongside the Athletic Director to focus solely on refining the existing and new logos and their correct usage so that all forms of athletic branding was correct and cohesive for the whole departments marketing.
Hall of Fame Induction Ceremony
One of the main events that SPU holds for their current and former athletes is the Hall of Fame Brunch. I created a few marketing materials that would help promote recent events for invitees who were to attend the Induction Ceremony.
While working under the Athletic Director, I was able to create sports marketing posters and schedules to communicate athletic events to students on-campus.
I created social media templates and posts to create a social media following for current sports events on the @spusports instagram.