Yelp Redesign

This is a landing page concept for Yelp’s website. I wanted to create a more bold approach to the search bar using the color from their branding. This allowed for a more apparent call-to-action which would drive more engagement.

I thought the use of the color would provoke the user to make a more purposeful decision than the current Yelp’s design since the color red is associated with energy, power and passion and so