User Researcher, UI/UX Designer
UI/UX, Product Design
Duration: 2 Days
Redesign & Channel Feature (Passion Project)
I am an avid youtube user. It’s a place where I can watch all of my favorite hobbies, passions, and shows in one space. Over the years, I have accumulated many subscriptions to an of different channels. As I continue to subscribe to more and more channels, I have found it harder to organize my content due to the sheer amount. I decided to resolve this issue by developing a new feature called “My Channels” which would allow user to find content that is filtered categorized based through hashtags references.
Before developing any actual product, I needed to understand who the user might be. I started developing questions as to who might fit the general youtube demographics and then focusing on the experience they have while organizing their subscriptions. I looked into YouTube’s mobile insights to gauge an understanding of the audience and what active users are interacting with.
As of 2018, Youtube accounts for 1/3 of the people on the internet with over 149 million monthly users where the average age range is from 18-34 years old. The average mobile session lasts more than 40 minutes. 50% of Youtube is viewed through mobile devices and it is estimated that 62% of people prefer video platforms to live television. It is predicted that by 2025, half of the viewers under 32 will not subscribe to a pay-TV service.
These facts tells us that the average consumer of YouTube is generally a younger audience who often streams through the use of a mobile phone. Smart phones in this day and age have taken over the video industry and replaced that of standard television because of its capacity to be adaptable given its portability. Our shows can now be seen outside of your home and that our screens are getting smaller.
With this rise in mobile viewership and the increasing number of channels, the capacity to filter content in the future will be much harder. Our mobile screens can only show us so much of what we would like to watch given dimensional and filtration limitations. Youtube takes into account the number of subscriptions a person may get, but misses the bar on providing an effective user experience when showing subscription based content.
I asked youtube consumers, what feature they spend most of their time on, where they watch their content on and how many subscriptions they currently have in their account.
I found that majority of the participants focus on their subscriptions page where they can scroll through personalized content. They were also between the ages 18-35+ in which 72% watched youtube on their phone over other devices with an average of 172 subscriptions in their account.
With the research and understanding of the youtube audience, I started tackling how to solve the problem. I found my inspiration through looking at Spotify Playlists and the way they are categorized based on user input (song choices, like and dislikes). I use the Discover Weekly Playlist often in which I like that Spotify is able to find new songs for me to discover. With this understanding of personalized content, I wanted to build a Youtube subscription list much like a “Discovery Playlist” that would showcase new content.
Problem: Youtube subscription list has become too cluttered to navigate for specific content.
Solution: An automated filtration system based on Youtube’s hashtag categorization that allows users to view relevant content based on their personal interest and hobbies.
I started coming up with ideas and concepts on how the user would interact with the feature. My first idea was to include the feature in the subscriptions page.
After doing some preliminary sketches, I reworked the user interface for cleaner legibility and understanding. In Adobe XD I developed these screens showcasing the user-flow and functionality.
Once I was satisfied with how the content was structured, I moved onto adding in the assets and making sure the usability was thought out. I also did small adjustment to the interface to make the app feel more up-to-date with the latest UI trends. I added a subtle grey background to the automated content to give a distinction from the main subscriptions.
Overall, I am pleased with the design given the time I put into it. I would hope someday that youtube would be able to develop more personalized content like this in the future.